BTS: Google’s Purple Balloon Easter Egg
Quick Facts
- Summary
- Tap the purple heart for floating balloons; pop heart-shaped ones for BTS voices and handwritten notes.
- Creator
- Launched
- 2022-07-08
- Status
- Restored
(Discontinued by Google)
Try the Easter Egg
The Original Easter Egg
How It Started
Google rolled out the BTS Search Easter egg on July 8, 2022, as part of its ARMY Day celebrations for July 9. Official Google and YouTube posts connected the surprise to BTS x Street Galleries on Google Arts & Culture and to the end of YouTube’s month-long #MyBTStory Shorts challenge.
A search for “BTS” showed a small purple heart beside the band’s name. Until someone clicked it, the page looked just like any other results page.
What It Did
Clicking the purple heart released a stream of purple balloons. Ordinary balloons burst into purple splats; special heart-shaped balloons played voice clips from BTS members and displayed their handwritten notes.
The messages referred to borahae, the BTS expression commonly translated as “I Purple You.” Players could continue popping balloons to hear different members without a timer or scoring system.
Impact and Reach
The purple heart and balloons drew on BTS’s “I Purple You” greeting. For ARMY Day, fans could pop the balloons to hear messages recorded by the members and see their handwriting.
Its Discontinuation
Reports still described the purple heart in June 2024, and fans were still trying the effect in public ARMY discussions in February 2025. By September 2025, the heart could no longer be found in Google Search. It appears to have been removed between February and September 2025.
The Restored Experience
What’s Different Here
Here, the purple heart has a dedicated results page, so you can release the balloons without finding Google’s former entry point. Pop the heart-shaped balloons for the members’ voices and handwritten notes, then close the effect to clear the page.
The Easter Egg Experience
Click the button above to open the restored search results page, then tap the purple heart. Pop the ordinary balloons into purple splats, keep an eye out for the special heart balloons, and keep going until you’ve heard different voices and found more member notes. When you’re done, press the close button to clear the page. Tap the purple heart again to start a fresh round.
How to Try It
- Click the button above to open the restored search results page.
- Tap the purple heart beside BTS.
- Pop ordinary balloons to paint the page with purple splats.
- Watch for special heart balloons and pop them for member voice clips and handwritten notes.
- Use the close button to clear the page, then tap the purple heart again to replay.
There is no score to chase or time limit to beat. Keep popping balloons to find the members’ voice clips and handwritten messages, then close the effect when you are ready to clear the page.
Final Thoughts
Pop a few purple balloons, listen for a familiar voice, and see which handwritten message turns up next.
Try the Easter Egg
Frequently Asked Questions (FAQ)
What is the Google BTS Easter egg?
The Google BTS Easter egg was an official Google Search Easter egg made for ARMY Day in July 2022. Searching for BTS showed a small purple heart on the results page.
Clicking the heart sent purple balloons floating across the page. Ordinary balloons popped into purple splats, and special heart-shaped balloons played BTS member voice clips and showed handwritten notes.
The official effect has left Google Search. This restoration preserves the balloon interactions, voice clips, and handwritten notes.
How do I play the restored BTS Easter egg?
Click the button above, then tap the purple heart on the search results page. Balloons will start floating up, and you can click or tap them as they go by.
The heart-shaped balloons are the special ones. Pop them to hear a voice clip from a BTS member and see a handwritten note. Close the effect to clear the page, then tap the purple heart again to play.
